Books Details
Author : Donald R. Gallagher Pages : 312 pages Publisher : Pearson
Language : ISBN-10 : 0133905411 ISBN-13 : 9780133905410
Books Descriptions
In this widely popular resource, established and aspiring school leaders
and executives get solid grounding in the theories and practices essential
to promoting successful school and community relations. With a focus on
successfully implementing communication activities with critical internal
and external audiences, The School and Community Relations guides
readers through the theory, research, and practice essential to
communication planning. Organized around key communication practices, it
stresses the importance of generating communication outcomes that go
well beyond the dissemination of information to benefit schools and
students. School leaders get practical help for tying their communication
investments to developing engaged audiences that will understand and
support education initiatives. The authors present their authoritative
advice on both communication strategies and tactics, with a focus on new
and emerging practices using digital and social media. Their knowledge,
